B2B, High-tech agriculture
Logo and Visual Identity
As a high-tech greenhouse management and fresh vegetable supplier company from the Netherlands, FoodVentures manages the entire value chain from seed to supermarket for various modern greenhouses in Europe, the United States, and Central Asia.
FoodVentures has now come to China and cooperated with Evergrande Group to establish a new agricultural facility on Chongming Island in Shanghai.
FoodVentures decided to start selling their production directly to consumers. The challenge lied in the fact that their brand identity was rather corporate with a generic logo image.
They asked Brand Entre. to conduct an in-depth market study and then create a whole new brand, from scratch, that would appeal to urban Chinese consumers.
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