— CLIENT
VERA COSY
DTC, e-commerce , Lifestyle
— SERVICE
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Market insight
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Consumer research
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Brand concept
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Brand naming
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Logo design and VI system
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Website design
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Online campaign
— ABOUT
Vera Cosy, is B2C cross-border e-commerce brand that sells slippers and other home-wear products in North America and Europe. With the ambition to further expand and develop international market, the company hopes to bring brand upgrade to the existing brand. The aim is to have a more effective expansion of the overseas market through a distinct brand proposition.
— CHALLENGE
To create a brand concept and strategy that helps to enhance VERACOSY’s brand awareness and value.
The main challenges are in the following points：
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The visual elements are confused and lack of pertinence
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The form is too old-fashioned and conservative
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The content of display is too much and miscellaneous; the system is not unified enough
— SOLUTION
Let's discuss your project!
Interested in working together? Drop us a line and let‘s chat!
Qin Guo | Managing Partner
No. 228 Xiangyang (S) Road, Xuhui District, Shanghai
+86 (21) 6192 3899