DTC, e-commerce , Lifestyle
Logo design and VI system
Vera Cosy, is B2C cross-border e-commerce brand that sells slippers and other home-wear products in North America and Europe. With the ambition to further expand and develop international market, the company hopes to bring brand upgrade to the existing brand. The aim is to have a more effective expansion of the overseas market through a distinct brand proposition.
To create a brand concept and strategy that helps to enhance VERACOSY’s brand awareness and value.
The main challenges are in the following points：
The visual elements are confused and lack of pertinence
The form is too old-fashioned and conservative
The content of display is too much and miscellaneous; the system is not unified enough
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