—  ABOUT

Island Shangri-La is the largest luxury chain hotel in Asia, with HQ located in Hong-Kong. In the preparation of the Mid-Autumn Festival in China, Shangri-La invited Brand Entre to plan a series of strategic campaign, aiming to deepen its communication with consumers and develop deeper in both overseas and domestic market.

—  CHALLENGE

According to different styles of the products and the different target consumers that Shangri-La has for this campaign, Brand Entre. created and extended visual elements and animation images into a richer and more appealing story, and applied them in different medias, which helps Shangri-La impress its consumers with its Asian Hospitality.

In the terms of design, through the combination of real products and illustration style, the aim is to bring a multi-dimensional story to the picture.

—  SOLUTION