SHANGRI-LA | Brand Entre.

— CLIENT

one on one

Customized Pet Food

— SERVICE

Market insight
Consumer research

Brand strategy
Brand concept
Brand naming

Logo design & VI system
Packaging design
Mini program design

— ABOUT

— CHALLENGE

「one on one」 is a pet food brand originated from China, cooperating with professional pet nutritionists and vets, 「one on one」is devoted to providing precisely customized pet food for every pet through their tailoring technology. Targeting on highest level of precision measures for cats and dogs, the company wants to create a loving and trustworthy brand among Chinese pet lovers.

China's pet economy is in full swing, with unprecedented competition; but at the same time, the confusion in the pet food market is intensifying. To create a unique and differentiated brand we face many challenges:

In-depth mining of market and consumer perceptions and behaviors.
The strategy of transmitting the brand's core competence "science and algorithm" to the C-end consumers.
Extensibility of the brand's future market map.
Creation of a unique brand concept.
Design creation of brand DNA to visual extension.