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—  CLIENT

SHANGRI-LA

Hotels and Resorts

—  SERVICE

  • Campaign Concept

  • Packaging Design

  • VM Booth Design

  • Campaign KV

  • Creative Copywriting

  • Campaign Video

  • High-end Photography

  • Social Media Contents

  • Point of Sale Materials

—  ABOUT

Shangri-La Group is the largest luxury chain hotel in Asia, with HQ located in Hong-Kong. In the preparation of the Chinese New Year in China,  Shangri-La has invited BrandEntre. to develop a series of Creative Campaigns in the past three years.  The goal is to boost market presence and retain its high-end customer portfolio in domestic China and beyond. 

—  CHALLENGE

Based on a variety of Chinese New Year gift products, we were asked to develop an engaging story, a set of visual elements and animations images which can captivate consumers interest and enhance Shangri-La’s premium proposition of the festival market.

 

In the terms of design, through the combination of real products and illustration style, the aim is to bring a multi-dimensional story to the picture.

—  SOLUTION

Chinese New Year 2025

Screenshot 2025-01-14 at 2.33.51 PM.png
SHL CNY 2025 KV.png
Poster Mockup.png
Brochure Mockup.png
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Screenshot 2025-01-14 at 2.35.32 PM.png
2025 VM Design.png
Poster.png
2025 Vm Small Scale.png
Screenshot 2025-01-14 at 2.34.47 PM.png

—  SOLUTION

Chinese New Year 2024

2024 SHL CNY KV.png
Screenshot 2025-01-14 at 3.10.51 PM.png
招财进宝 中国风味年糕礼盒.jpg
IMG_9717.jpg
IMG_9715.jpg
亚洲荟萃 精选年糕礼盒.jpg
2024 CNY礼盒.png
CNY 2024 聚福迎新礼盒.png
2024 CNY Brochure.png
2024 CNY Poster.png

—  SOLUTION

Chinese New Year 2023

Screenshot 2025-01-14 at 3.23.24 PM.png
2023 SHL CNY 2023.png
Screenshot 2025-01-15 at 2.07.55 PM.png
Screenshot 2025-01-15 at 2.08.08 PM.png
Screenshot 2025-01-14 at 4.45.30 PM.png
Screenshot 2025-01-14 at 4.45.01 PM.png
2023 Package.png

Let's discuss your project!

Interested in working together? Drop us a line and let‘s chat!

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Qin Guo | Strategy Director

qin@brandentre.com

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No. 228 Xiangyang (S) Road, Xuhui District, Shanghai

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+86 (21) 6192 3899

© 2025 BRAND ENTRE. SHANGHAI LIMITED

​其间品牌管理(上海)有限公司

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