— CLIENT
SHANGRI-LA
Hotels and Resorts
— SERVICE
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Campaign Concept
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Packaging Design
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VM Booth Design
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Campaign KV
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Creative Copywriting
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Campaign Video
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High-end Photography
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Social Media Contents
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Point of Sale Materials
— ABOUT
Shangri-La Group is the largest luxury chain hotel in Asia, with HQ located in Hong-Kong. In the preparation of the Chinese New Year in China, Shangri-La has invited BrandEntre. to develop a series of Creative Campaigns in the past three years. The goal is to boost market presence and retain its high-end customer portfolio in domestic China and beyond.
— CHALLENGE
Based on a variety of Chinese New Year gift products, we were asked to develop an engaging story, a set of visual elements and animations images which can captivate consumers interest and enhance Shangri-La’s premium proposition of the festival market.
In the terms of design, through the combination of real products and illustration style, the aim is to bring a multi-dimensional story to the picture.
— SOLUTION
Chinese New Year 2025










— SOLUTION
Chinese New Year 2024










— SOLUTION
Chinese New Year 2023







Let's discuss your project!
Interested in working together? Drop us a line and let‘s chat!

Qin Guo | Strategy Director

No. 228 Xiangyang (S) Road, Xuhui District, Shanghai

+86 (21) 6192 3899