VERA COSY

Brand Re-engineering
2020
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BACKGROUND

VERA COSY is a B2C cross-border e-commerce brand selling home-wear products in North America and Europe. With the ambition to further expand and develop international markets, the company zoomed in on an upgrade to the existing brand. The aim is to have a more effective expansion to overseas market through a distinct brand proposition.

 

BRAND CONCEPT

The brand relates to the constantly changing times in a day, not only a physical concept of time, but a moving moment accompanied by Vera Cosy. The warmth and comfort of being with family; the joy of being together with friends; the sweet romance of being close to a loved one; the comfort of being alone with oneself.

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VISUAL IDENTITY

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VI APPLICATIONS