VERA COSY

Brand Re-engineering
2020

BACKGROUND

VERA COSY, is a B2C cross-border e-commerce brand that sells slippers and other home-wear products in North America and Europe. With the ambition to further expand and develop international market, the company hopes to bring brand upgrade to the existing brand. The aim is to have a more effective expansion of the overseas market through a distinct brand proposition.

 

CHALLENGES

To create a brand concept and strategy that helps to enhance VERA COSY’s brand awareness and value.  

The problems:

  • The visual elements are confused and lack of pertinence

  • The form is too old-fashioned and conservative

  • The content of display is too much and miscellaneous; the system is not unified enough

 

RESULT

Our focus is in the following areas:

  1. Naming system

  2. Brand concepts

  3. Logo and VI system

MARKET RESEARCH

  • Consumer behavior

  • Product awareness

  • Brand awareness

BRAND CONCEPT

Vera cosy stands for the constantly changing hands in the clock, and the change of hands means different life periods in a day, and more metaphorical for each unique beautiful segment and moment.

Vera cosy time is not only a physical concept of time, but also a moving moment accompanied by Vera cosy: the warmth and comfort of being with family; the joy of being together with friends; the sweet romance of being close to one's lover; the comfort of being alone with oneself.

VISUAL IDENTITY

 

 

VI APPLICATIONS

CONTACT US

BUSINESS INQUIRIES

Qin Guo | Managing Partner

qin@brandentre.com

Room 503, No. 228 Xiangyang (S) Road, Xuhui District, Shanghai

+86 (21) 6192 3899

© 2021 Brand Entre. Brand Consulting. Shanghai Limited

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