Founded in 2005, SAE provides quality project management and relocation services to private and large enterprises. In aligning with its future business strategy, SAE hopes to upgrade it brand identity, demonstrating its international, professional and trustworthy image through a clearer and differentiated positioning. The aim is to expand its influence and recognition in the market.
We conducted in-depth internal and consumer interviews. Based on feedback from various aspects, we created a new brand proposition and positioning for SAE, and this is demonstrated by the new unique value through the concept "ideal companion".
Our focus is in the following areas:
1. Naming system
2. Brand concepts
3. Logo and VI system