SAE

Brand Re-engineering
2020-2021

 

BACKGROUND

Founded in 2005, SAE provides quality project management and relocation services to private and large enterprises. In aligning with its future business strategy, SAE hopes to upgrade it brand identity, demonstrating its international, professional and trustworthy image through a clearer and differentiated positioning. The aim is to expand its influence and recognition in the market.

BRAND CONCEPT

We conducted in-depth internal and consumer interviews. Based on feedback from various aspects, we created a new brand proposition and positioning for SAE, and this is demonstrated by the new unique value through the concept "ideal companion". 

RESULT

Our focus is in the following areas:

1. Naming system

2. Brand concepts

3. Logo and VI system

 

 

BRAND GUIDELINES

VISUAL IDENTITY

VI APPLICATIONS

CONTACT US

BUSINESS INQUIRIES

Qin Guo | Managing Partner

qin@brandentre.com

Room 503, No. 228 Xiangyang (S) Road, Xuhui District, Shanghai

+86 (21) 6192 3899

© 2021 Brand Entre. Brand Consulting. Shanghai Limited

BRAND ENTRE LOGO-15.png