— CLIENT
SPA LUXETIQUE
Bath & Body Care
— SERVICE
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Brand concept
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Brand Strategy
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Logo & VI system
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Copy Platform
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Packaging Design
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Website Design
— ABOUT
「SPA Luxetique」, is B2C cross-border e-commerce brand that sells bath & body product sets in North America and Europe, aiming to provide an exquisite SPA experience for consumers without leaving homes. With the ambition to further expand and develop international market, the company hopes to bring brand upgrade to the existing brand. The aim is to have a more effective expansion of the overseas market through a distinct brand proposition.
— CHALLENGE
Our goal is to create a brand concept with strong visuals that helps to enhance SPA Luxetique’s brand awareness and values.
Existing problems:
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The logo and products packaging lack a sense of premium
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Visual elements and visual system are chaotic and llack of consistency
— SOLUTION
Qin Guo | Managing Partner
No. 228 Xiangyang (S) Road, Xuhui District, Shanghai
+86 (21) 6192 3899