Bath & Body Care
Logo & VI system
「SPA Luxetique」, is B2C cross-border e-commerce brand that sells bath & body product sets in North America and Europe, aiming to provide an exquisite SPA experience for consumers without leaving homes. With the ambition to further expand and develop international market, the company hopes to bring brand upgrade to the existing brand. The aim is to have a more effective expansion of the overseas market through a distinct brand proposition.
Our goal is to create a brand concept with strong visuals that helps to enhance SPA Luxetique’s brand awareness and values.
The logo and products packaging lack a sense of premium
Visual elements and visual system are chaotic and llack of consistency