— CLIENT
SHANGRI-LA
Hotels and Resorts
— SERVICE
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Campaign concept
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Campaign KV
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Creative copy
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Campaign video
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High-end photography
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Social media contents
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Point of sale materials
— ABOUT
Island Shangri-La is the largest luxury chain hotel in Asia, with HQ located in Hong-Kong. In the preparation of the Dragon Boat Festival in China, Shangri-La invited Brand Entre to plan a series of strategic campaign, aiming to deepen its communication with consumers and develop deeper in both overseas and domestic market.
— CHALLENGE
According to different styles of the products and the different target consumers that Shangri-La has for this campaign, Brand Entre. created and extended visual elements and animation images into a richer and more appealing story, and applied them in different medias, which helps Shangri-La impress its consumers with its Asian Hospitality.
In the terms of design, through the combination of real products and illustration style, the aim is to bring a multi-dimensional story to the picture.
— SOLUTION
Let's discuss your project!
Interested in working together? Drop us a line and let‘s chat!
Qin Guo | Managing Partner
No. 228 Xiangyang (S) Road, Xuhui District, Shanghai
+86 (21) 6192 3899