BEYOND RETREATS

New Brand Creation
2020-2021

 

BACKGROUND

Beyond Retreats, is a world-class resort and tourism brand owned by HIG (Haden Investment Group). The company focuses on three major product lines: Natural science education, Resort and Real estate, and Eco-farm. By establishing a complete new brand filled with vitality, the goal is to communicate profound brand value and concept to people, inspire the new generation of consumers in China, and inject new energy to the sustainable ecological agriculture in China.

 

CHALLENGE

To create a brand concept and strategy that helps to enhance BEYOND’s brand awareness and value.  

The problems:

  • Diversified business formats but chaotic top-level systems and lack of a unified brand system;

  • The lack of overall brand framework construction makes it difficult to form a common understanding within the enterprise, and it is difficult to effectively promote and promote the external brand;

  • New ideas/models challenge the inherent cognition of the industry and consumers, and need to overturn the existing and reshape the new knowledge

CONCEPT

BEYOND RETREATS - Space Outside Space

 

We created a concept that focused on the brand’s promise: a place that desired and unprecedented. 

 

With the rapid development of natural science and materialism, we are constantly expanding our cognition of all things on earth and challenge the boundary of our self-perception. Discover an “outside space" deep in our souls and to seek the concealed of the universe. We can't literally enter an outside space, what we can do and matters: to experience and think/reflect. BEYOND aims to serve as this outside space, a place that provides both physical and spiritual nourishment. At BEYOND, we challenge the know. Explore the unknown. Everlasting and forever.  

RESULT

Our focus is in the following areas:

  1. Brand strategy and top level system

  2. Brand concept

  3. Logo and visual recognition system

 

BRAND LOGO

The design concept of the Beyond Retreats brand name combines a powerful typographic design with "Astral". The core concept of "Beyond Retreats Star" creates a powerful visual emblem for "Beyond Retreats", which embodies strong spiritual power and leadership quality. 

 

It is a powerful spiritual cohesive force and a point of convergence.

NAMING ARCHITECTURE

Differentiation between the three major sectors of Beyond Retreats:

 

  • Design details of the naming show the relationship between Beyond Retreats and three sectors

  • Colors are chosen based on the spirits that each business sector delivers

BRAND GUIDELINES

VI APPLICATIONS

CONTACT US

BUSINESS INQUIRIES

Qin Guo | Managing Partner

qin@brandentre.com

Room 503, No. 228 Xiangyang (S) Road, Xuhui District, Shanghai

+86 (21) 6192 3899

© 2021 Brand Entre. Brand Consulting. Shanghai Limited

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