BEYOND RETREATS

New Brand Creation
2020-2021

 

BACKGROUND

Beyond Retreats is a world-class resort and tourism brand owned by HIG (Haden Investment Group). The company focuses on three major product lines: Natural science education, Resort and Real estate, and Eco-farm. The creation of a complete new brand comes with the goal to communicate profound brand value and its unique concept, and in doing so, inspiring a new generation of consumers in China whilst injecting new energy to the sustainable ecological agriculture in China.

CONCEPT

BEYOND RETREATS - Space Outside Space

 

We created a concept that focuses on Brand Promise: a retreat desired and unprecedented. 

 

With the rapid development of natural science and materialism, we are constantly expanding our cognition of all things on earth and challenging the boundaries of our self-perception. BEYOND aims to serve as an outside space where one can experience, think, and reflect, a place that provides both physical and spiritual nourishment. BEYOND challenges the known and explores the unknown. 

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BRAND GUIDELINES

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VI APPLICATIONS

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