BALINI COFFEE

Brand Re-engineering
2019
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BACKGROUND

BALINI is a premium international coffee brand from Toraja, Indonesia. The BALINI family owns its own plantations in Celebes for the past 4 generations since 1927 and produces the rare Toraja Coffee, one of the most exclusive, finest coffee beans in the world. A coffee authority in Asia, it also creates new melanges, coffee creations and coffee mixes in its coffee and franchise shops throughout Asia.

 

As their brand strategic partner, Brand Entre. provides BALINI with brand concept and strategy development in order to enhance their brand and product portfolio and elevate their business proposition.

 

BRAND CONCEPT

Creation of core brand concept - ‘Exotic passion’. ‘Passion’ is a key value which permeates through all generations and drives the brand development. ‘Exotic’ refers to unique, vibrant and rich culture from a beautiful place. It also signifies a special taste that one can find only in the tropics, namely, Toraja from BALINI.

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