BALINI COFFEE

Brand Re-engineering
2019

 

BACKGROUND

BALINI is a premium international coffee brand from Toraja, Indonesia. The BALINI family owns its own plantations in Celebes for the past 4 generations since 1927 and produces the rare Toraja Coffee, one of the most exclusive and finest coffee beans in the world. A coffee authority in Asia, it also creates new melanges, coffee creations and coffee mixes in its coffee and franchise shops throughout Asia.

 

As their brand strategic partner, Brand Entre. provides BALINI with brand concept and strategy development in order to enhance their brand and product portfolio and elevate their business proposition.

 

CHALLENGE

To create a brand concept and strategy that helps to enhance BALINI’s brand awareness and value.  

 

BALINI is a renowned brand with long and rich heritage for unique coffee production. They are aspired to grow their product portfolio and elevate their business proposition in China, Japan and other parts of the world.

MARKET RESEARCH

  • Consumer behaviour

  • Menu perception

  • Name perception

  • Store perception

  • Product tasting

  • Pricing

 

BRAND CONCEPT

For BALINI, we created a core brand concept - ‘Exotic passion’. ‘Passion’ is a key value which permeates through all generations and drive the brand development. ‘Exotic’ refer to unique, vibrant and rich culture from a beautiful place. It also signifies a special tastes that one can find only in the tropics, like Toraja from BALINI. 

 

BRAND CLUES

CONTACT US

BUSINESS INQUIRIES

Qin Guo | Managing Partner

qin@brandentre.com

Room 503, No. 228 Xiangyang (S) Road, Xuhui District, Shanghai

+86 (21) 6192 3899

© 2021 Brand Entre. Brand Consulting. Shanghai Limited

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